Three groups to facilitate scientific, societal and environmental relevance...
When reality makes itself heard!
The global COVID-19 health and economic crisis clearly illustrates the risks and costs that our unpreparedness can now produce. The immediate threat is sanitary, but climatic, environmental, social and geopolitical risks are also present. These threats are global, and respect no social or geographic barriers.
A crisis is when reality catches up with an unsuitable or outdated mode of operation. This is an acute reminder of the inescapable role of science, in general, and behavioral science, in particular, in understanding, preventing and managing threats that go beyond our immediate perceptions and representations.
IPBC aims : when behavioral change information can make Human Factor more of an asset than a risk!
- Promoting behavioral change towards sustainability, equitability and social justice.
- Providing our societies, institutions and organisations with information useful in facing threats.
- Accompanying cultural transitions such as professional training, cyber security, market evolution, citizenship and interculturality.
IPBC internal organization
In order to optimize its scientific relevance and operational efficiency, the IPBC will include 3 groups in permanent interaction:
Group 1: Scientists
The scientific group is comprised of top researchers from institutions around the world who dedicate their careers to understanding human behavior, its impact all over « Life » and evaluating how to influence it. Their main objective is to follow scientific literature and fulfill knowledge gaps with their own research. Both the information from the literature and from their research will serve to produce up-to-date and comprehensive reports indicating what are the best measures to change human behavior towards a more sustainable and fair future.
Group 2: Economic Players
Aside from scientists analyzing and presenting data, it is of paramount importance to take the pulse of what companies have to say, share and expect from their Human Factor management, in view of the major transitions initiated: climatic and ecological, social, societal, professional in relation with Artificial Intelligence, marketing …
Our collect of data is both qualitative via workshops and quantitative via online questionnaires.
Running the G2 requires a mix of researchers and consultants. Such field-data will help us better design the information, indicators and action drivers they need to improve their CSR and contribute to a more sustainable, desirable and equitable world.
Group 3: Institutions and others Stakeholders
Civil Society actors will perform several role. First, it will inform the scientific group about what are the main social demands for behavioral change. Second, it will check the feasibility and understanding of what is stated in popular science reports. Third, some of them will inform governments and social organizations about the scientific findings allowing to manage their citizens’ behavior towards a more sustainable and fair world.